About Us
We are Tenacious.
We’re a different kind of company. Led by a world class former Chief Marketing Officer and a leading Integrated Consumer/Healthcare marketing executive, we’re masters of the big picture, but still driven by our passion for novel solutions and hands-on collaboration.
We’ve brought success to a wide range of consumer, healthcare, and start-up entities, all with a sharp eye toward the future, built on years of experience. We know what works, and what doesn’t.
Our end goal is to tenaciously deliver measurable results to you and your business. Deep, consumer-based experience has steeped us in an understanding of how humans work, how we consume, and what motivates us. And we know how to take that learning and translate it into motivating experiences and innovative marketing programs.
We’re dedicated to tenaciously pursuing the right solution for your business, and we won’t stop until the problem is solved, the opportunity is fully realized, and your business goals have exceeded what you thought possible.
– Kurt & Mark
Who We Are
Mark Modesto, Founder & CEO
Mark Modesto is a dynamic and accomplished marketing leader with a tenacious commitment to generating innovative brand strategies, brand growth, and profitable organizational revenue.
Mark learned the business from the inside out, working his way up the ranks at FCB Chicago to become President of FCB North America. He oversaw all accounts including SC Johnson, Kmart, Blue Cross Blue Shield, and Pizza Hut.
Eventually, he led the team that won the SC Johnson Global business managing brands in 90 countries. He also oversaw all the marketing and advertising on State Farm Insurance, Kmart, Blue Cross Blue Shield of Florida, Hampton Inn Hotels, the United Postal Service, and Valspar Paints.
Mark then moved to work on the client-side as Chief Marketing Officer for Northwestern Medicine in Chicago. He successfully built a consumer-based marketing organization for the changing world of healthcare.
Mark loves golf, dogs, and his family, in different orders depending on the day.
Kurt Zoller, Founder & President
Kurt is an inspiring marketing and communications leader across the health system, pharmaceutical, and health insurance industries.
He recently led Northwestern Medicine’s Service Line and Hospital marketing, creating successful campaigns in the challenge of COVID-19 times. This includes managing an annual $10,000,000 budget and leading a 20+ talented marketing team.
At Epsilon Healthcare, a leader in the data and analytics industry, Kurt served as Senior Vice President of Strategy and Growth, attracting and leading such clients as Aspen Dental, Spectrum Health, Intarcia Therapeutics, Blue Cross/Blue Shield of Alabama, and more, growing the agency’s health care business over 150% in two years.
Kurt also founded and served as president of the healthcare consultancy NPD Marketing Partners. They guided Northwestern University’s Department of Chemistry graduate student recruitment videos and created the Center of Advanced Molecular Imaging (CAMI) website and marketing plan.
Off hours, Kurt gives back to the community as president of the Wilmette Rotary Club evening group; He also enjoys family time and triathlon training.